In the constantly evolving world of streetwear, where fashion meets identity, a new wave of independent brands has begun to carve out unique cultural spaces. One such standout is “Awful Lot of Cough Syrup”—a brand that has gained cult status for its bold name, distinctive hoodies, and unapologetic attitude. If you’ve scrolled through Instag… Read More

In a world saturated with celebrity fragrances and fast-fashion beauty brands, Kayali Perfume has carved a distinct identity rooted in craftsmanship, cultural heritage, and individuality. Created by beauty mogul Mona Kattan, co-founder of Huda Beauty, Kayali (meaning "my imagination" in Arabic) is more than just a fragrance line—it's a personal o… Read More